Our projects

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MUSEEUM presents a holistic approach to the official gift shop at the Grand Egyptian Museum.  We took on this multifaceted role that carries both the creative curation and operational aspects of the shop management.  Awarded the project in 2022, this project honors the timelessness of ancient Egyptian art and craftsmanship, reinterpreted for the modern world.

The collaboration of passionate individuals, including Egyptologists, illustrators, designers, artisans, and creative writers brought our vision to life.  Today we proudly present our creations that blend Egypt’s heritage with an entrepreneurial and contemporary appeal.  The Official Grand Egyptian Museum Shop Collection marks MUSEEUM’s inaugural curation directly inspired by the museum’s conceptual and visual themes.

This project focuses on creating appealing, impactful products that are both functional and dedicated to preserving and celebrating our cultural heritage.  Sales from these products directly benefit the GEM, with proceeds also supporting local makers, non-profit organizations, and public institutions, both young and established designers, further fueling our effort to sustain the creative community in Egypt both culturally and economically.